Introduction
As the world grows increasingly data-driven, regulatory landscapes are evolving to ensure user privacy and data governance. India, home to over 800 million internet users, has taken a major step with the enactment of the Digital Personal Data Protection (DPDP) Act, 2023. For international companies and investors looking at India market entry, especially in tech, SaaS, fintech and digital services, understanding this law is crucial.
At the International Advisory Council (IAC), we help global investors navigate India’s legal frameworks, balance compliance with opportunity and unlock growth in one of the world’s most dynamic digital economies.
What is the DPDP Act?
The DPDP Act governs the collection, processing and storage of personal data of individuals. Key highlights include:
- Consent-based data processing
- Obligations for data fiduciaries (companies that process personal data)
- Rights of individuals over their data
- Cross-border data transfer provisions
- Financial penalties for non-compliance (up to ₹250 crore per violation)
The Act aligns India with global norms such as the EU’s GDPR and provides a clear framework for digital business operations.
Why This Matters for Foreign Investors
1. Legal Clarity = Lower Risk
Until recently, India’s data laws were fragmented. The new Act provides legal certainty for companies planning to invest in or expand digital operations in India. For tech companies entering India, this is a key de-risking factor.
2. Cross-Border Data Transfers Now Permitted
The Act allows personal data to be transferred to countries or territories notified by the Indian government removing a major obstacle for international SaaS, cloud and e-commerce businesses.
3. Boost to Data Infrastructure and Services
With stricter compliance needs, demand for local data centers, cybersecurity tools and audit services will rise creating new investment opportunities in India’s digital infrastructure ecosystem.
Sector-Wise Impact
- Fintech & SaaS: Need for secure cloud infrastructure, consent management systems and encrypted data practices.
- E-commerce & Retail: New standards for storing user preferences, purchase data and customer communications.
- Healthcare & Edtech: Sensitive data processing regulations will require additional layers of protection and reporting.
For all these sectors, in-country representation in India becomes essential for risk management, stakeholder engagement and real-time compliance.
IAC’s Role: Enabling Compliant Market Entry
At IAC, we provide:
- Legal ecosystem mapping for tech investors
- Support in localising data practices to Indian standards
- Identification of regional data partners and cloud vendors
- Compliance frameworks for business setup in India
- Strategic communication with data protection boards and regulators
We also advise IPAs and EDBs on how to showcase their tech ecosystem’s compliance readiness to attract Indian investors.
Real-World Snapshot: EU-Based HealthTech Startup
A European healthtech firm offering AI-based diagnostics wanted to enter the Indian market but was unsure about data compliance. IAC:
- Evaluated their data flow structure against Indian norms
- Advised on setting up a local data processor in Hyderabad
- Introduced legal partners for documentation and consent architecture
- Guided through onboarding with India’s data compliance sandbox
The firm is now live in two metro cities and part of India’s growing AI-medtech ecosystem.
Strategic Advantages for Investors
While compliance may appear burdensome, it actually offers:
- Brand differentiation: Companies that prioritize privacy gain consumer trust
- Early mover advantage: Especially for firms in sectors like digital health, SaaS and edtech
- Policy alignment: Helps investors tap into India’s digital public infrastructure like Aadhaar, UPI and ONDC
Conclusion
India’s DPDP Act signals a mature and responsible digital economy one that invites foreign investment with transparency and accountability. For global firms ready to comply, this is an opportunity to enter a billion-user market and contribute to the next generation of digital innovation in Asia.
IAC is your trusted partner in navigating this landscape. With the right guidance, compliance becomes a launchpad, not a roadblock.